Pursuing a PhD in Marketing in Canada: Best Universities

Welcome to a comprehensive exploration of the world of academia, precisely the pursuit of a PhD in Marketing in Canada. A PhD in Marketing is more than just a doctoral degreeā€”it represents the pinnacle of academic achievement. 

Canada boasts a globally recognized education system renowned for its academic excellence, cutting-edge research, and multicultural learning environment. The country’s universities consistently rank high in international assessments, attracting students worldwide. 

The purpose of this blog post is to guide prospective students seeking to pursue a PhD in Marketing in Canada. We’ll focus on providing valuable insights into selecting the best schools for this academic journey, each known for its exemplary programs and research opportunities in Marketing.

Additionally, we’ll offer essential tips to prospective applicants, aiding them in preparing a solid application and navigating the competitive admission process.

Why Pursue a PhD in Marketing? 

Pursuing a PhD in Marketing holds immense value. Firstly, it offers a multitude of benefits and diverse career prospects. Academically, it establishes you as an expert in the marketing realm, enabling deep research and contributions to knowledge. 

Professionally, it broadens avenues, including academia, research roles, and strategic positions in organizations, elevating your market value and earning potential. Moreover, the academic and research aspects of a PhD in Marketing are intellectually enriching, honing critical thinking, analytical skills, and research prowess. 

Engaging in cutting-edge research and collaborations with experienced faculty members empowers you to tackle complex marketing challenges.

Beyond the professional sphere, this journey fosters personal growth, instilling resilience, discipline, and effective time management. It cultivates a sense of accomplishment and expertise, nurturing a fulfilling career and a lasting passion for continual learning and discovery.

Best Universities to Get a PhD in Marketing in Canada

The list below contains Canadian schools with the best PhD in Marketing:

University of Guelph

  • Fees: $10,000 – $20,000 per year
  • Program Length: 4-5 years
  • Minimum GMAT: 550

The PhD program in Marketing at the University of Guelph provides students with a comprehensive understanding of advanced marketing principles, research methodologies, and strategies. Students engage in rigorous research projects, collaborate with experienced faculty, and gain expertise in their chosen areas of specialization.

McGill University

  • Fees: $15,000 – $25,000 per year
  • Program Length: 4-6 years
  • Minimum GMAT: 700+

The PhD program in Marketing at McGill University offers a research-intensive curriculum, preparing students for successful careers in academia, research, or industry. Students delve into various marketing domains, conduct cutting-edge research, and contribute to the advancement of marketing knowledge.

Rotman School of Management, University of Toronto

  • Fees: $12,000 – $22,000 per year
  • Program Length: Average duration to complete the program: 4-5 years
  • Minimum GMAT: 700+

The PhD program in Marketing at the Rotman School of Management focuses on developing research skills and fostering a deep understanding of marketing theories and practices. Students collaborate with renowned faculty, engage in interdisciplinary research, and prepare for influential roles in academia and beyond.

Furthermore, this program provides full financial support to its accepted students, including an attractive stipend for up to five years.

Sauder School of Business, University of British Columbia

  • Fees: $13,000 – $23,000 per year
  • Program Length: 4-6 years
  • Minimum GMAT: 550

The PhD program in Marketing at the Sauder School of Business is designed to provide students with the skills and knowledge needed for impactful research and teaching in the marketing domain. Students engage in cutting-edge research projects, collaborate with expert faculty, and explore various marketing subfields.

Ivey Business School, Western University

  • Fees: $11,000 – $21,000 per year
  • Program Length: 4-5 years
  • Minimum GMAT: 550

The PhD program in Marketing at the Ivey Business School offers an intellectually stimulating environment for aspiring researchers. Students delve into advanced marketing concepts, conduct innovative research, and prepare to contribute meaningfully to the academic and business world.

Application Process and Requirements

The application process for a PhD in Marketing in Canada typically involves several steps. Prospective applicants are required to submit an online application through the respective university’s application portal. 

This includes providing personal information, academic history, and details about research interests. Additionally, applicants must upload necessary documents, such as transcripts, a resume or curriculum vitae (CV), and letters of recommendation.

For a successful application, candidates need to prepare various essential documents. These generally include transcripts from all previous academic institutions, letters of recommendation (usually three), a well-crafted statement of purpose explaining research interests and goals, a comprehensive resume or curriculum vitae (CV), and any other documents specified by the respective university.

Additionally, many institutions may require Graduate Record Examination (GRE) scores and proof of English language proficiency through tests like TOEFL or IELTS.

Tips for Writing a Compelling Statement of Purpose

Crafting a compelling statement of purpose is crucial for a successful application. Applicants should clearly outline their research interests, motivation for pursuing a PhD in Marketing, and how the program aligns with their career goals. 

Showing passion, academic achievements, and a strong understanding of the field are vital. Additionally, securing strong recommendations involves choosing recommenders who can speak to your academic capabilities, research potential, and suitability for the program.

What do you need for a PhD in Marketing in Canada?

To embark on a PhD in Marketing in Canada, you typically need a master’s degree in a related field. Admissions committees often look for candidates with a solid academic background, research experience, and a clear research interest aligned with the program. 

Additionally, demonstrating a passion for research, a well-defined research proposal, and the potential to contribute to the academic community are highly valued. Letters of recommendation, a compelling statement of purpose, and relevant work experience can further bolster your application.

What is the GPA requirement for a PhD in Canada?

The GPA requirement for a PhD in Marketing in Canada varies by institution and program. Generally, a competitive GPA for PhD admissions falls from 3.3 to 4.0 on a 4.0 scale. However, it’s important to note that meeting the minimum GPA requirement doesn’t guarantee admission, as the selection process is holistic.


Embarking on a PhD in Marketing in Canada can be a transformative and rewarding experience. Canada offers exceptional educational opportunities, cutting-edge research prospects, and a diverse cultural experience.

We encourage aspiring scholars to seriously consider this academic pathway, emphasizing the potential for groundbreaking research, professional growth, and a fulfilling career in the dynamic field of Marketing.

Your journey towards a PhD in Marketing in Canada could be the gateway to a future of innovation, leadership, and significant contributions to the marketing landscape.


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